Perched on the eastern Martinborough Terraces, family-owned Pirinoa Road harnesses the best of nature’s bounty, carefully crafting wines of the highest quality from their 25-acre Pirinoa Road block. Martinborough enjoys hot summers, long dry autumns and stoney terrain which has resulted in this boutique growing region gaining worldwide acclaim for Pinot Noir. Son James Croft has taken the family's love of Pinot Noir to the United Kingdom. In 2009, James launched his UK Pinot Noir wine club 'Purenoir'. Each quarter, members receive an assortment of Pinot Noir shipped directly from the wineries in New Zealand. [www.purenoir.co.uk]

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